Randolph Sanchez was named vice president of marketing and business development at Ditec USA, a manufacturer and supplier of ecologically friendly surface-protection and preservation products.
Sanchez, who has extensive experience in sales, retail and mass market brand management, will be responsible for market expansion and coordination.
Beyond its automobile services Ditec has extended its reach into marine markets via yachts, powerboat racing and the cruise ship industries, the company said.
Ditec also added Marilyn DeMartini to its marketing team and her agency, PR Power, as its public relations arm to strengthen its communications and marketing efforts in the broadened industry reach, the company announced.
"We want to communicate the unique qualities of Ditec throughout the U.S. as individuals who value their vehicles and vessels become not only more aware of the labor and cost savings of protecting not only their property, but the environment as well," company president Christopher Alison said in a statement.