Changing Places


Randolph Sanchez was named vice president of marketing and business development at Ditec USA, a manufacturer and supplier of ecologically friendly surface-protection and preservation products.

Sanchez, who has extensive experience in sales, retail and mass market brand management, will be responsible for market expansion and coordination.

Beyond its automobile services Ditec has extended its reach into marine markets via yachts, powerboat racing and the cruise ship industries, the company said.

Ditec also added Marilyn DeMartini to its marketing team and her agency, PR Power, as its public relations arm to strengthen its communications and marketing efforts in the broadened industry reach, the company announced.

"We want to communicate the unique qualities of Ditec throughout the U.S. as individuals who value their vehicles and vessels become not only more aware of the labor and cost savings of protecting not only their property, but the environment as well," company president Christopher Alison said in a statement.


Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.

Social Media App Launches

Scuttlebutt is a free platform to help connect the boating community, in addition to offering real-time weather conditions and other information.

The Dearth of Inventory

A continued push for new product has dealers looking well into the future for inventory levels to normalize.