Unified Marine named Adam Gilardi its creative director.
Gilardi will oversee creative functions that include packaging, catalog and trade show display design, the redesign of Unified's SeaSense-brand website, and advertising campaign concept creation and development.
Gilardi already has figured prominently in the development and implementation of SeaSense's “New Idea” advertising and marketing campaign, which launched in early April and culminates June 1 with the announcement of a major new product initiative.
A native of Sidney, Ohio, Gilardi previously oversaw print and web media for 12 racetracks owned by the International Speedway Corp., which hosts numerous NASCAR, Indy Racing League, Grand-Am and American Motorcyclist Association racing events. Gilardi also worked for his family's business — The Father's Table — a dessert maker and foundation that donates 50 percent of its profits to charity.
Before that, he taught graphic design courses at Coconino Community College in Page, Ariz.
“Adam brings a great deal of creative design and advertising skill to SeaSense, which will benefit us in upcoming efforts to spread the word about our innovative products and services,” Unified Marine CEO David Nirenberg said in a statement.