Changing Places

Author:
Updated:
Original:

Unified Marine named Cindy Henninger senior vice president of marketing and sales.

She will oversee all facets of marketing for Unified Marine and its SeaSense brand. She also will be responsible for improving Unified Marine’s customer service in anticipation of an expected increase in interest in SeaSense products after the company’s introduction in June of its limited lifetime warranty program.

Henninger previously worked for Arcos Industries, where she held a variety of positions during an 18-year period. Most recently, she was customer service and sales manager. She traveled throughout the United States and internationally and oversaw the majority of Arco Industries’ export accounts, helping to increase the company’s international business by 75 percent.

“Unified Marine is excited with the experience Cindy will bring to our company as she oversees sales of our SeaSense marine and trailer accessories to our current customers,” CEO David Nirenberg said in a statement. “She also will team up with Dave Thomas, our senior vice president of sales and marketing, in expanding SeaSense's market presence, not only in North America, but throughout the European market.”

Related

KVH Introduces TracPhone LTE-1

The new communications system provides connectivity up to 20 miles offshore in more than 150 countries.

Supreme Builds First Boat in New Facility

The towboat builder moved to the new 160,000-sqare-foot plant in Georgia earlier this year and plans to produce two boats a day.

Continued Growth at Vetus

The manufacturer had its best sales month in its 57-year history and promoted longtime employee Ray Browning to U.K. branch manager.

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.