Unified Marine named Cindy Henninger senior vice president of marketing and sales.
She will oversee all facets of marketing for Unified Marine and its SeaSense brand. She also will be responsible for improving Unified Marine’s customer service in anticipation of an expected increase in interest in SeaSense products after the company’s introduction in June of its limited lifetime warranty program.
Henninger previously worked for Arcos Industries, where she held a variety of positions during an 18-year period. Most recently, she was customer service and sales manager. She traveled throughout the United States and internationally and oversaw the majority of Arco Industries’ export accounts, helping to increase the company’s international business by 75 percent.
“Unified Marine is excited with the experience Cindy will bring to our company as she oversees sales of our SeaSense marine and trailer accessories to our current customers,” CEO David Nirenberg said in a statement. “She also will team up with Dave Thomas, our senior vice president of sales and marketing, in expanding SeaSense's market presence, not only in North America, but throughout the European market.”