Rec Boat Holdings named industry veteran Julie Johnson director of marketing.
Johnson will oversee global marketing and public relations for the three brands of the Rec Boat Holdings group — Glastron, Four Winns and Wellcraft.
Johnson comes to Rec Boat Holdings after serving in marketing, communications and public relations roles during an 18-year career at Bombardier Recreational Products, primarily in its personal watercraft, boats and outboard engine businesses. Before she joined BRP, she worked in marketing positions at Wellcraft Marine.
At Rec Boat Holdings, Johnson will be responsible for all aspects of marketing, communications and public relations initiatives for the three brands.
“We’re very excited to have Julie join our team,” group president Roch Lambert said in a statement. “We have great ambitions to be a leading company in how we go to market with our products, and Julie’s experience and expertise adds another tremendous asset to the organization to reach those goals.”
Johnson also will be responsible for communicating dealer support programs and retail programs, collaborating with new-product development teams and identifying the market potential of the brands.
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BassEast named Tom Branch Jr. its director of marketing and future development.
In the new position, Branch will be responsible for establishing and maintaining effective contacts and relationships to promote and sell Basseast.com.
“We have aggressive goals to grow our website in the next year. Tom has been added to help get it to the next level. He will play a vital role in the development, growth of our company and relationships with pro anglers. I believe Tom will thrive in his new position, and I anticipate that he will exhibit his industry knowledge and expertise while making new advancements for the future of basseast.com,” BassEast president Ricky Bodsford said in a statement
Branch brings more than 15 years of outdoor industry experience to his new position. He previously was a freelance outdoor writer, pro staff manager for Tru Tungsten and a sales associate with Bass Pro Shops.
BassEast is an independent organization focused on communicating the latest in results, techniques and tips regarding the next generation of bass fishing.