Changing Places


Rec Boat Holdings named industry veteran Julie Johnson director of marketing.

Johnson will oversee global marketing and public relations for the three brands of the Rec Boat Holdings group — Glastron, Four Winns and Wellcraft.

Johnson comes to Rec Boat Holdings after serving in marketing, communications and public relations roles during an 18-year career at Bombardier Recreational Products, primarily in its personal watercraft, boats and outboard engine businesses. Before she joined BRP, she worked in marketing positions at Wellcraft Marine.

At Rec Boat Holdings, Johnson will be responsible for all aspects of marketing, communications and public relations initiatives for the three brands.

“We’re very excited to have Julie join our team,” group president Roch Lambert said in a statement. “We have great ambitions to be a leading company in how we go to market with our products, and Julie’s experience and expertise adds another tremendous asset to the organization to reach those goals.”

Johnson also will be responsible for communicating dealer support programs and retail programs, collaborating with new-product development teams and identifying the market potential of the brands.

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BassEast named Tom Branch Jr. its director of marketing and future development.

In the new position, Branch will be responsible for establishing and maintaining effective contacts and relationships to promote and sell

“We have aggressive goals to grow our website in the next year. Tom has been added to help get it to the next level. He will play a vital role in the development, growth of our company and relationships with pro anglers. I believe Tom will thrive in his new position, and I anticipate that he will exhibit his industry knowledge and expertise while making new advancements for the future of,” BassEast president Ricky Bodsford said in a statement

Branch brings more than 15 years of outdoor industry experience to his new position. He previously was a freelance outdoor writer, pro staff manager for Tru Tungsten and a sales associate with Bass Pro Shops.

BassEast is an independent organization focused on communicating the latest in results, techniques and tips regarding the next generation of bass fishing.


Freedom Boat Club Buys N.Y. Franchise

The latest acquisition is Brunswick’s sixth corporate-owned Freedom operation in the United States.

In-Person NMEA Conference Announced

The electronics conference, in conjunction with the Radio Technical Commission for Maritime Services, is scheduled for Sept. 20-24 in Orlando, Fla.

Vesper Appoints U.S.-based Manager

Damien Frye will drive sales of the New Zealand-based company’s Cortex product line.

Groupe Beneteau Sells CNB

As part of the conglomerate’s realignment, the Groupe has inked an agreement with Italian yard Solaris to purchase the bluewater sailing brand.

IBEX Hires Education Director

Patty Lawrence will manage the show’s preconference sessions, seminars and workshops.

Organizers Plan for In-Person Metstrade

The show is scheduled for Nov. 16-18 in Amsterdam and will incorporate virtual elements.

X Shore Secures $17M in Funding

The Swedish company’s 26-foot Eelex 8000 electric boat premiered at the Palm Beach show last month.