Changing Places


Morris Yachts announced the hiring of Will Ratcliff as the company’s first director of service operations. The position is responsible for ensuring maximum efficiency in the company’s service operations.

“Will’s contribution to Morris Yachts over the years has been significant. As general manager for the past five years his strong leadership has kept the company aligned and forging ahead, even through the recent global economic troubles,” company president Cuyler Morris said in a statement.

Ratcliff started working for Morris Yachts in 1988. Prior to his role as general manager he worked in production roles in the company’s manufacturing facilities, where he held positions such as production manager, service manager and head of systems and deck hardware. He is experienced as a line carpenter and rigger.

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Port Supply hired Jimmie Brickhouse as its territory manager for eastern North Carolina.

A 15-year industry veteran, Brickhouse is responsible for promoting and increasing the market share of Port Supply’s inventory to customers that include custom boatbuilders, boatyards, marinas, production boatbuilders and new-boat dealers.

Based in the Outer Banks, N.C., Brickhouse joins Port Supply from the Virginia- based distributor Paxton Co.

“Jimmie brings with him a wealth of marine experience, contacts and a level of professionalism that is world-class,” Bob Cox, market team manager for Port Supply, said in a statement.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.