Changing Places


Brunswick Boat Group today announced that Jorge Valdes was named managing director of Brazil operations, effective immediately.

Brunswick recently committed to constructing a boatbuilding plant in Brazil to serve South America's largest country and the surrounding region. The new plant is to be in the Perini Industrial Park in Joinville, Santa Catarina, and is set to have nearly 150,000 square feet of manufacturing space.

It will eventually employ as many as 150 people to produce several Bayliner and Sea Ray sportboats and cruisers that will be sold through a network of local dealers along with other Brunswick boat brands and models. Brunswick plans to have locally manufactured products available in advance of the 2012 summer boating season. When the plant is in full operation, it will have the capacity to produce more than 400 boats annually.

In this new role, Valdes will be responsible for all group activities in Brazil, including developing a local dealer distribution network, overseeing construction of the new boat production facility, staffing the new business and launching models into production.

Valdes has served in positions of increasing responsibility since he joined Brunswick as a sourcing commodity manager in 2003. His most recent assignment was country manager for the southern cone. Before he joined Brunswick, Valdes held black belt and sourcing leader positions in Latin America for GE Medical Systems and GE Lighting.

He has a bachelor’s degree in mechanical engineering and an M.B.A. from a joint program between the University of North Carolina and Mexico's Monterrey Tech.


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