Changing Places

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West Marine's board of directors appointed a new independent director, Christiana Smith Shi, to its board.

Shi, who also was appointed to West Marine's audit committee, spent almost 25 years of her career at McKinsey & Co., a global management consulting firm, in numerous positions, including senior partner. In October 2010, she joined Nike Inc.'s Global Direct-to-Consumer business as its vice president and chief operating officer, responsible for the division's global store, real estate, finance, information technology and supply chain operations.

Shi also serves as a board member of the Stanford Parents’ Advisory Board, the Clayman Institute for Gender Studies and the Orange County United Way Women's Philanthropy Society.

She holds a bachelor’s degree in international relations and economics from Stanford University and has an M.B.A. from Harvard University.

“We are thrilled to have Christiana join our board. Her global market expertise, operational experience and e-commerce focus align well with West Marine's strategic vision,” West Marine chairman Randy Repass said in a statement. “We look forward to the contributions she will make to our board, particularly in our multichannel initiatives designed to provide an outstanding customer experience.”

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Ward's Marine Electric announced the relocation of Riviera Beach (Fla.) service manager Steven Hebert to its Fort Lauderdale headquarters.

Hebert will be joining longtime Fort Lauderdale service manager Adam Shattenkirk. The move will allow the company greater ability to service its customers at home and abroad, providing clearer communication and customer satisfaction, the company said.

In addition, Gregg Scrudders was appointed service manager at the Ward's Marine Electric location in Riviera Beach.

“These strategic additions to upper management in our service department will enable WME to continue to provide quality service to our South Florida customer base, as well as better serve the company's global clientele,” chief operating officer Kristina Hebert said in a statement.

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To expand quality content to include species-specific fishing articles, Great Lakes Scuttlebutt will include features submitted by angling experts Alan McGuckin and TJ Maglio.

Their articles will appear in the print and digital versions of Great Lakes Scuttlebutt magazine on a regular issue basis in 2012.

“Our readers will relish our editorial enhancements next year,” managing editor Chris Pelikan said in a statement. “Alan and TJ are experts in their field, and we expect the Great Lakes anglers to quickly get hooked on their every word.”

Maglio is a freelance outdoor writer who currently lives in Manassas, Va. He’s an accomplished tournament fisherman, hunter and conservationist and has been published in online journals, websites and magazines. By day, he is a sales associate for, the leading online reservation service for fishing guides.

McGuckin has worked in the fishing industry’s marketing arena for 16 years. His writing and photography recently appeared as both editorial and advertisements within ESPN magazine, Bassmaster, BASS Times, The Drake and numerous popular bass fishing websites.