Changing Places

Johnson Outdoors Marine Electronics announced the promotions of several staff members and the addition of a new one.

“As our electronics business continues to grow, it is critical that we remain focused on innovation in key strategic market segments,” Jeff Davison, senior business director for Humminbird, Geonav and LakeMaster, said in a statement. “We are putting people with great experience and talents in positions that will help us achieve our marketing goals for all our brands.”

Joining the Humminbird team as brand manager is Jeff Kolodzinski, who has been vice president of marketing for Frabill for four years. Prior to joining Frabill he held several sales and retail marketing positions at Gander Mountain.

Dale Logue, who had been brand manager at Humminbird, now assumes that position for the LakeMaster brand. With extensive experience in engineering and marketing, Logue will work closely with LakeMaster founder Mike Wood, who is now an employee of Johnson Outdoors, which acquired the brand in July.

Geonav national sales manager Dan Ritchie was promoted to sales and marketing director for the brand. Ritchie joined the company in 2010, establishing a sales organization and developing a U.S. dealer and distributor network in a very short period of time.

John Luther is being promoted from product manager to senior product manager and will be responsible for the Geonav product initiatives going forward. He joined the company in 2007 and has contributed to the Humminbird brand. More recently, he has been instrumental in launching Geonav products into the bluewater market and continues to assist in the development of a radar strategy for both brands.

Promoted from marketing specialist to senior marketing specialist is Nicole Pritchard. Pritchard, who has been providing graphic design and website support for the Humminbird and Geonav brands, also will now support the LakeMaster brand.

* * *

The National Marine Manufacturers Association’s Government Relations office in Washington, D.C., recently added two new staff members.

Lauren Dunn was named public relations manager. She graduated from Radford University with a bachelor’s degree in communications, focusing on public relations. She previously worked at public relations firms such as Burson-Marsteller and Edelman.

Denny Salas was named PAC manager for the association. He was a stockbroker and trainer for Fidelity Investments before he decided to get into politics. Salas worked as an intern for Organizing for America and U.S. Rep. John Tierney, D-Mass., before landing a role as a PAC fundraiser/consultant at Erickson & Co. He has a degree in political science from the University of New Hampshire.


Dealers: Has M&A Activity Affected Your Brands?

Examining dealer impacts of marine industry mergers and acquisitions.

Leadership Summit 2021

On September 27th, 2021, Soundings Trade Only hosted a Leadership Summit led by business executive and Chairman of Thinkshift, Dr. Balaji Krishnamurthy.

ABYC, CG Launch Event Series

The first one-day session in the free, online Risk Mitigation Series is scheduled for Nov. 9 and will cover electric propulsion and related topics.

ePropulsion Expands Team

The China-based electric outboard manufacturer added a marketing director for its Hong Kong office and doubled its service staff.

Limestone Responds to Market Conditions

The builder of the Aquasport, Limestone and Boca Bay brands announced increased production, a new director of marketing and potential additions to its dealer network.