Changing Places

Publish date:

MarineMax announced that Lex Raas joined the company as president of MarineMax Vacations, among other responsibilities.

“We are excited to have Lex join our company to head up our new MarineMax Vacations business,” CEO Bill McGill said in a statement. “MarineMax Vacations, a charter company, is now operational in the British Virgin Islands. Lex’s industry experience in charter and his drive for customer service, innovation and profit is a welcome addition to our formidable MarineMax team. We have an aggressive growth plan with MarineMax Vacations, beginning with Dufour sailboats and expanding to power catamarans, and I am confident that the team, under Lex’s leadership, will be a catalyst to our growth.”

Raas started his career in the marine industry in South Africa, where he built performance sail- and powerboats. He became the Beneteau sailboat importer into South Africa in 1980 and subsequently joined Beneteau in France and the United States. His last position at Beneteau France was director of development in 1994.

Joining The Moorings in 1994 as logistics director, Raas was promoted to vice president of operations and then CEO in 2001. He oversaw the merger of The Moorings and Sunsail as CEO of First Choice Marine.

In 2007, he was appointed CEO of TUI Marine, overseeing The Moorings, Sunsail and Le Boat, which operated 2,400 boats globally.

* * *

The Marine Retailers Association of the Americas announced that Ryan Hebert, of Texas Marine, was named chairman of the association’s Young Leaders Advisory Council.

Hebert, 29, began working at his family dealership when he was 13 and has been involved in the day-to-day operations of the three-store dealership since he graduated from Texas State University in 2005.

He has been involved in dealer councils, a Spader 20 group and a number of other industry efforts. Herbert currently sits on the board of the Boating Trades Association of Texas and is also a member of the MRAA board.

Hebert succeeds Carly Poole, of Buckeye Marine, who was chairman of the advisory council for its first two years and will remain on the council.

The council was formed in 2009 to bring a younger generation of dealership management into the association. The group is made up of 15 industry professionals who have had at least seven years of marine industry experience and are under 40.