Changing Places


The American Boat and Yacht Council appointed vice president John Adey interim president of the boating standards organization.

Adey joined ABYC in 2002 after owning and operating a marine supply and fishing tackle business in New Jersey with his wife, Lauri. Prior to that he was a marina manager and worked for a yacht broker.

At ABYC, he began as an assistant technical director and became technical director soon afterward. In 2009, he was promoted to vice president. He recently earned a master’s degree in business administration with a specialty in non-profit organization management. He has a bachelor’s degree in business administration from Eastern Nazarene College.

“Few people in boating have the depth and breadth of technical knowledge that John has,” ABYC board chairman George Bellwoar said in a statement. “As a former small marine business owner himself, John understands our industry from all sides and has proven his ability to deftly navigate the intricacies of boating standards development and education.”

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Sea Tow Services International announced promotions for two members of its executive team.

Cindy McCaffery was named vice president of program development and Vanessa Dayton is Sea Tow’s new marketing manager.


“Since they joined our staff, Cindy and Vanessa both have played key roles in supporting our Sea Tow franchisees and in helping us expand and promote the Sea Tow brand,” Sea Tow chief administrative officer Kristen Frohnhoefer said in a statement. “They are major assets to the Sea Tow team and we are proud to announce their well-deserved promotions.”

McCaffery’s responsibilities include managing all of Sea Tow’s sales programs, including sea care, gift box membership, trial membership, special offers and the advantage network. She also continues to manage all things sales- and-training-related, including Sea Tow’s participation in boat shows and events, the Sea Tow annual meeting and sales training courses for the franchise network. She joined Sea Tow as director of sales and training in July 2009.

Dayton’s new role as marketing manager puts her in charge of managing all marketing initiatives across the United States. She also oversees production of the Sea Tow newsletter each month and assists Sea Tow’s growing network of franchisees. Dayton joined the staff as marketing account executive in February of 2011.



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This month’s Pulse Report survey addresses the service department. Take the survey here.