Changing Places

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Regal Boats named Edwin Lim its regional sales manager for Asia.

Lim’s marine career began in the engineering division of the Singapore navy. After he completed his service, he joined Mercury Marine, where he retired after 31 years. During that time, he strategically developed and grew the operation from a small representative office into the Asia regional headquarters, with branch offices and distribution centers in China, Malaysia, Singapore and Indonesia.

Besides English, Lim speaks Indonesian, Malaysian and Chinese. Regal said his knowledge of languages and business cultures in the Asian region will open new opportunities for the company’s expansion into those emerging markets.

“We consider Asia to be a strategic region as we continue to grow our brand globally, and we are exceptionally pleased that Lim is joining our team as the regional manager for this very important territory,” Regal president Duane Kuck said in a statement.

Lim will be based in Singapore, but Regal said he will spend much of his time assisting existing dealers and developing new relationships with dealers throughout Asia.


Elkhart, Ind.-based ASA Electronics named John Pennington as the Western-Central regional sales manager for its marine division.

Pennington will create and maintain relationships with distributors, spa and boatbuilders and retailers to increase the brand recognition of ASA’s marine audio and video lines.

Pennington has 20 years of experience in sales and management with audio and video electronics. He most recently was Western zone manager at Marine Audio Engineering and Sales in Chesterfield, Mo. His main responsibilities included establishing and maintaining relationships with OEM, retail and aftermarket dealer accounts and supervising sales efforts.

“John brings with him a strong technical and product applications background, which combined with his dedication to customer service makes him an asset to our team,” ASA marine division manager Fred Sherrerd said in a statement. “In keeping with our corporate strategy, the level of professional, direct manufacturer presence we provide throughout North America continues to bring the value and strength the industry demands.”


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