EdgeWater Power Boats named Chris Lufkin regional sales manager for the Northeast and Mid-Atlantic regions.
The Florida-based builder said Lufkin brings more than 25 years of sales and marketing experience in a variety of industries.
“Chris is a quality marine professional, and we are thrilled to have him as part of our sales and marketing team,” EdgeWater national sales and marketing manager Peter Orlando said in a statement. “In addition to his knowledge of the builder’s side, Chris offers dealers retail sales experience, as well as a proven marketing resource.”
Lufkin has traveled boating marketplaces from Maine to Virginia. His primary responsibility is supporting the current dealer network while developing new opportunities for the brand.
He is the eldest son of the late Peter Lufkin, founder, president and chairman of Winner Boats.