Boat Trader, a Dominion Marine Media business, announced the appointment of Mike Smith as its Mid-Atlantic sales manager.
Smith will work with boat dealers to help them grow their businesses through Boat Trader’s online marketing products and dealership management tools, the company announced.
“We are extremely pleased to have someone with Mike’s industry knowledge join our sales group,” Boat Trader U.S. sales director John Souch said in a statement. “Mike brings a wealth of knowledge and a unique perspective to our dealer sales channel, having worked for both a dealership and an OEM.”
Smith has more than 15 years of experience in the marine industry. Before joining Boat Trader, he was with Mymic, a high-technology and services company based in Portsmouth, Va., where he created and developed a virtual Marina Safety Training program.
Smith also developed sales and marketing strategies for Mymic’s commercial division. Prior to that, he spent seven years in sales and marketing roles in the Mid-Atlantic and Southeast territories for Raymarine. His experience also includes five years with Boaters World Marine Center. Smith is a graduate of the University of Mississippi and resides with his wife and two children in Smithfield, Va.