Changing Places


Navico Holding AS, the parent company of Lowrance, Simrad and B&G, announced a new marketing team structure designed to maximize market growth opportunities.

Navico named Jonathon Pudney global marketing director. Pudney previously worked at high-level marketing and communications agencies before becoming international marketing communications director for the De Beers Group.

The Navico marketing team has also established three global brand marketing managers whose roles will be to provide dedicated brand marketing resources and individual focus on the Lowrance, Simrad and B&G brands.

Simrad Yachting and Simrad Professional brands are overseen by former product manager Dennis Hogan, the Lowrance brand is led by Gordon Sprouse and the B&G brand retains Jim Deheer at the helm.

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KVH Industries named Andrew Bush as its OEM and leisure marine sales manager for Europe, the Middle East and Africa.

Bush comes to KVH after 17 years at U.K.-based C.A. Clase Ltd. and will use his industry experience to manage KVH's entire OEM and leisure marine business unit in the EMEA region.

This includes increasing market share for the popular TracVision line of satellite TV antenna systems, as well as KVH's TracPhone satellite communications systems and its mini-VSAT Broadband satellite communications service.

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Bel-Ray hired marine industry veteran Jim Self to manage the company’s marine division as its general manager.

Self, formerly of Mallory Marine, will be responsible for all aspects of New Jersey-based Bel-Ray’s line of marine specialty lubricants.

“Bel-Ray’s leadership and innovation, using cutting-edge technology in all of their products, created my initial interest in the company,” Self said in a statement. “Their unique mix of products delivers impressive performance and reliable solutions to common lubrication problems frequently encountered in the marine environment. I am looking forward to sharing Bel-Ray’s state-of-the-art marine line with the entire boating community.”

Bel-Ray said that under Self’s direction the company will continue to grow its consumer marine product line with new products designed to meet the needs of today’s boating industry with performance and dependability. Bel-Ray has been making products for the marine, mining, industrial, and motorcycle markets for close to 70 years.

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