Zach Mason, an experienced sailor and sailmaker, joined the North Sails sales team in Fort Lauderdale.
Originally from Jupiter, Fla., Mason will work closely with North Sails' Mike Toppa and the entire Fort Lauderdale-based sail care team.
"Zach's background in both sailing and sailmaking is vast and very comprehensive," Mike Toppa said in a statement. "He has sailed on everything from J/22s to classic wooden boats. He has also been a sailmaker for more than five years, so he has a lot of experience both repairing and building sails and he has worked on the sales side, as well," Toppa continued. "He has a great personality and is very approachable, which makes him a perfect fit in the South Florida market."
Mason will concentrate on the South Florida market, assisting racing and cruising sailors. "We welcome Zach to our team and we look forward to introducing him to local clients and potential clients," Toppa said.
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Offshore Sailing School hired Beth Oliver as its first director of marketing. She will work closely with company founders and owners Steve and Doris Colgate.
“The addition of Beth Oliver to our executive team will enable us to become more streamlined and consistent in our marketing, communication and branding efforts, and her experience in customer service, integrated marketing, special events and promotions will certainly be beneficial as we celebrate our company’s 50th anniversary in 2014,” CEO and president Doris Colgate said in a statement.
Colgate said she has been wearing the marketing director’s hat “for the more than 45 years I have been with the company.”
Oliver’s responsibilities will include all marketing and communication functions, beginning with the all-new e-commerce website the company plans to launch this fall. She is based in the company’s headquarters office in Fort Myers, Fla., and also will provide marketing services to the company’s eight branch locations. They provide comprehensive sailing and boating instruction courses, as well as sailing lessons and corporate team-building and incentive events.