Channel Blade offers online OEM-dealer tool

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Channel Blade recently launched a new OEM Inventory Showcase at MyNextSeaRay.com to help OEMs further support their dealers.

"MyNextSeaRay.com will help our dealers gain greater online exposure and generate more leads," said Rob Noyes, vice president of marketing at Sea Ray, in a statement.

Channel Blade's OEM Inventory Showcases will be integrated with a client's corporate Web site and dealer locator. They will also serve as stand-alone Web sites designed to drive more traffic from search engines that consumers use to look up boat models by brand.

"In addition to strengthening the OEM-dealer relationship, the OEM Inventory Showcase provides another channel to help dealers move both current and previous model-year inventory in this challenging economy," said Chuck Lewis, president of Channel Blade, in a statement.

Features include new and used boat custom inventory searches that send leads directly to specific dealer territories; clean design for easy navigation; optimized inventory by unit to ensure high rankings on search engines; call-to-action strategies to initiate communication with buyers and display of consistent OEM branding and inventory pricing.

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