Channel Blade purchased by ARI

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ARI acquired the assets of Channel Blade Technologies Corp. Terms of the transaction were not disclosed.

The acquisition gives Channel Blade customers access to ARI's e-commerce and Web site marketing capabilities to drive increased dealership revenues and profitability. ARI's customers will benefit from Channel Blade's fully integrated manufacturer and dealer lead generation and marketing automation solutions.

The acquisition is expected to add more than $3.5 million in revenue to ARI.

"Channel Blade's marine and RV market expertise, its lead generation platform and Footsteps marketing automation solution are great strengths," said Roy W. Olivier, ARI's president and CEO, in a statement. "When combined with ARI's proven solutions in the outdoor power, powersports and appliance markets including our WebsiteSmart Pro e-commerce platform, PartSmart electronic parts catalogs and other marketing services we create a win-win for both companies' customers and employees."

To help introduce these products, ARI will offer its PartSmart catalog to Channel Blade customers this week at an introductory rate.

Jon Lintvet, Channel Blade's CEO, and Chuck Lewis, Channel Blade's founder and president, will both be a part of ARI's management team.

"Joining the ARI team provides the business with increased scale to accelerate innovation and enhance the value and scope of services provided to our customers at over 1,600 dealer locations" Lintvet said in a statement.

Click here for the full release.

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