Clarion Corp. of America said it signed champion skim boarder and pro wakesurfer Austin Keen as its brand ambassador for the company’s line of marine-grade multimedia audio systems and accessories.
The company hopes that Keen will increase the brand’s awareness and reach among a new generation of watercraft and watersports enthusiasts.
“Spending so much of my time on boats, I have grown to notice and appreciate the quality of Clarion’s marine audio systems,” Keen said in a statement. “Wakesurfing sessions and spending time on the water with friends is made even better with great music cranking out of Clarion marine radios and speakers.”
Keen went on to say he only endorses brands that “are connected” to his lifestyle.
“Clarion has been in the marine space a very long time, and their commitment to developing the best marine audio systems, components and accessories makes them a standout brand in the market,” he said. “They also have a creative approach to marketing that I find exciting. I look forward to working with Clarion to expose a new generation of watersports enthusiasts to the Clarion brand and its long list of innovative, marine-focused products.”
“From his champion attitude and genuine love of being out on the water to his dreadlocks and overall cool, laid-back personality, Austin doesn’t just appeal to but effortlessly embodies the essence of today’s watersports and marine enthusiast,” Clarion marketing and product planning vice president Allen Gharapetian said.
“Our marketing team is looking forward to working with Austin to integrate his cool style and presence into our marine marketing activities while leveraging his keen audio interest and lifestyle to design innovative new products that appeal directly to his diehard fan base.”