CMC Marine names sales and marketing manager

CMC Marine appointed Federico Fiocchini as its new sales and marketing manager.
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CMC Marine appointed Federico Fiocchini as its new sales and marketing manager.

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The company said Fiocchini will be responsible for defining and implementing its business strategies and coordinating its network of service centers.

The Tuscan company said it is reacting to steady growth in the last year as it expands its internal organization and moves forward with a development program it launched two years ago after relocating to its headquarters in Cascina in Pisa, Italy.

Having consolidated the service centers’ international network (the United States, Great Britain and the Netherlands, Turkey, Croatia, France and Spain are some of the countries involved), the company is focusing on internal organization growth.

In 2014 CMC launched an internationalization program focused mainly on service and after-sales activities while reinforcing the staff of its technical and production departments. The market response to those initiatives generated new development opportunities that, supported by significant investments, consolidated the growth trend, the company said.

That led to a need for senior management that could autonomously manage the strategies and the trade policies while coordinating the sales department, as well as the internal and external technical partner network.

“CMC Marine has had double-digit growth rates since its establishment 10 years ago, proving, even in a difficult phase for the marine market, to have earned the trust of shipyards and ship owners, thanks to innovative products and its high-quality services,” CMC Marine AD Alessandro Cappiello said in a statement.

“Over the past 30 months we have entered a new internationalization phase through the creation of a service centers network operating in key countries; such quick expansions led to the decision to create a new and stronger internal sales structure, led by a skilled manager as Federico Fiocchini,” Cappiello said.

“Considering his experience in the manufacturing sectors, different from the marine industry, but highly structured and customer-oriented, I am sure that CMC Marine will benefit from the innovative approach and new techniques he will introduce,” he said. “This new hiring is part of the three-year development plan that started back in 2013; currently we have met all the predetermined goals, thanks to the commitment of all, something we are extremely proud of.”


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