The Smarter Fuel Future coalition is opening an eight-week campaign today to combat the Renewable Fuel Standard.
“Inconvenient Facts” is a multi-platform issue education and advocacy campaign focused on spotlighting what opponents of higher blends of ethanol than E10 say are the mandate’s harmful environmental effects.
The campaign is aimed at elevating and informing a fact- and science-based discussion about the serious and deleterious environmental effects that the RFS has created since the policy was put into place in 2007, according to the National Marine Manufacturers Association, a group that has long opposed increasing the ethanol content in gas to more than 10 percent — to what is commonly referred to as E15.
The effort brings broadcast, print and digital formats together to make its case against the RFS the way it is written. For example, the mandate forces a flat increase instead of using a percentage of gas consumed. The authors of the bill, passed during the Bush presidency, did not anticipate a large decline in fuel consumption.
The NMMA, alongside The American Council for Capital Formation and the National Council of Chain Restaurants, is supporting the Smarter Fuel Future campaign.
Broadcast ads will be shown on Washington, D.C.-area affiliates of ABC, NBC, FOX and CBS, as well as on CNBC, CNN, ESPN and MSNBC.
Digital ads will be placed in the Washington Post, Washington Examiner, Politico, The Hill, Congressional Quarterly/Roll Call, National Journal, Wall Street Journal, New York Times, USA Today and Drudge.
The NMMA is asking opponents of the RFS to help spread the word on Twitter @therealnmma using #inconvenientfacts.