The Water Sports Industry Association received a Coast Guard federal grant worth $637,341 to help with the Coast Guard's mission to increase awareness of boating safety and reduce accidents and deaths.
“We could not be more pleased with this grant award,” association executive director Larry Meddock said in a statement. “The WSIA has become a consistent champion of recreational boating safety, especially in the world of towed water sports, and now we get to expand this work into all aspects of recreational boating safety.”
The grant was awarded to the Water Sports Foundation, the educational arm of the association.
The foundation selected Bonnier Corp. as its primary contractor to share the messages on recreational boating safety.
The plan calls for a multifaceted delivery of electronic and print media through Bonnier’s extensive network of marine titles and websites. Additionally, there will be a boating safety website that’s linked to the home page of 16 marine websites, interactive games, banner ads, a social media campaign and video messaging. Newsletter deliveries and print ads will drive consumers to the websites for more information.
“Bonnier Corp is proud to have been selected as the main contractor for this project,” Bonnier vice president and group publisher Glenn Hughes said in a statement. “We are most pleased with the opportunity to work with the U.S. Coast Guard, our many magazine editors and publishers and, of course, the WSF as we all try to make a significant difference in recreational boating safety.”