Coast Guard gives safety grant to water-sports group

Author:
Updated:
Original:

The Water Sports Industry Association received a Coast Guard federal grant worth $637,341 to help with the Coast Guard's mission to increase awareness of boating safety and reduce accidents and deaths.

“We could not be more pleased with this grant award,” association executive director Larry Meddock said in a statement. “The WSIA has become a consistent champion of recreational boating safety, especially in the world of towed water sports, and now we get to expand this work into all aspects of recreational boating safety.”

The grant was awarded to the Water Sports Foundation, the educational arm of the association.

The foundation selected Bonnier Corp. as its primary contractor to share the messages on recreational boating safety.

The plan calls for a multifaceted delivery of electronic and print media through Bonnier’s extensive network of marine titles and websites. Additionally, there will be a boating safety website that’s linked to the home page of 16 marine websites, interactive games, banner ads, a social media campaign and video messaging. Newsletter deliveries and print ads will drive consumers to the websites for more information.

“Bonnier Corp is proud to have been selected as the main contractor for this project,” Bonnier vice president and group publisher Glenn Hughes said in a statement. “We are most pleased with the opportunity to work with the U.S. Coast Guard, our many magazine editors and publishers and, of course, the WSF as we all try to make a significant difference in recreational boating safety.”

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.