Colombia Nautica said it named Miguel Angel Franco as the company’s first director.
The new organization was established by Grupo Heroica, AsoNautica Colombia and the National Marine Manufacturers Association to build the country’s recreational boating industry through boating events. It will launch the Colombia Nautica International Boat Show (April 27-30, 2017) in the coastal city of Cartagena de Indias.
“We’re excited to bring Miguel Angel Franco on board to oversee Colombia Nautica and the new Colombia Nautica International Boat Show,” NMMA vice president of consumer and trade events Jennifer Thompson said in a statement.
“His wealth of knowledge of Colombia’s boating and tourism sectors, along with his vast networking base and government relationships, will help Colombia Nautica to grow recreational boating throughout the country and Latin America and establish the Colombia Boat Show as the region’s premier boating event.”
Colombia Nautica said Franco is an experienced business administrator with postgraduate studies in international business and has more than 13 years of professional experience in the public and private sectors.
The organization said Franco has served in several leadership positions in companies that include Drummond International, BDP International Colombia and the Chamber of Commerce of Cartagena.
During the last four years, he led the international promotional strategy efforts of Colombia as a nautical tourism destination and managed the positioning strategy of cruise tourism for ProColombia, the export promotion agency of the Colombian government in charge of promoting non-traditional exports, international tourism and foreign investment, Colombia Nautica said.
Franco’s work strengthened the international relations of ProColombia with nautical associations that include the NMMA, ICOMIA, FYBA, USSA, ANC and British Marine and contributed to Colombia’s achievement as a part of nautical rallies such as the Grand Prix del Atlantico, the World ARC Rally and the OCC Rally, Colombia Nautica said.
In Colombia, Franco has been working closely with national boatbuilders, advising along with the team of ProColombia on new international business opportunities and simultaneously with marinas and government authorities to attract more international recreational boats to Colombia.