Skip to main content

Companies argue, threaten legal action over claims

Star brite and ValvTect Marine Fuels, two companies that manufacturer fuel additives to combat problems associated with ethanol-blended gasoline, are at odds over marketing material each has distributed, which they say misleads the public about their respective products.

"There is a big conflict that's brewing and I'm sure it's going to become a legal issue," Jerry Nessenson, president of ValvTect, told Soundings Trade Only this morning.

"He's making claims that are blatantly not true," Star brite's vice president of marketing, Bill Lindsey, said this morning of Nessenson.

Earlier this month, Star brite CEO Peter Dornau sent a letter to Nessenson asking him to stop "your misleading and fraudulent ads that you have been running in national magazines comparing your product verses Star Tron." Dornau claims the ValvTect ads "are a fraud and misstate facts, use obsolete ASTM tests, quote ASTM tests that have nothing to do with fuel additives and are totally misleading."

Nessenson insists that both the test results and the marketing material outlining those results are "fair and accurate."

"The tests were done under ASTM protocol," he said, adding, "It was an independent lab that ran the test. We did not modify the tests or tell them how to run them.

"We believe it was fair and accurate marketing," Nessenson continued. "We don't say that Star Tron doesn't work; we merely posted the results."

Nessenson said this dispute started when Star brite began giving a PowerPoint presentation within the marine industry that claimed ValvTect Ethanol Gasoline Treatment contains alcohol, soap and emulsifiers. None of that is true, he says.

"We've demanded that Star brite remove any reference to ValvTect in that PowerPoint presentation," Nessenson said.

"We're prepared to seek an injunction to prevent any further distribution of that PowerPoint," he said.

Lindsey said Star brite also is considering legal action, and the company's attorneys advised him not to provide details of any potential legal action at this point.

- Melanie Winters

m.winters@tradeonlytoday.com

Related

BOB-CONFERENCE

MMTA Sets Date for Conference

The educational Business of Boating Conference will be held in Foxboro, Mass., with in-person and remote attendance options.

AKZONOBEL

AkzoNobel Nominates Board Member

Ben Noteboom is expected to be elected chair to succeed the retiring Nils Andersen.

MARINE-MARKETERS

Neptune Awards Adds Category

“Boat Show Marketing” will recognize promotional efforts for shows, and entries will be accepted until Dec. 18.

WOMEN-SAILING

Sailing Convention for Women Returns

Postponed during Covid, the event will include on-water training, networking opportunities and workshops.

Norm

MBIA Names Board Members

The Michigan Boating Industries Association elected four new directors and named the officers who will serve next year. Also, the 2023 schedule for “Ladies Let’s Go Fishing!” is taking shape.

CL.YACHTS

CL Yachts Expands Dealer Network

The Hong Kong-based builder added retail locations in Australia, Dubai, Singapore and Macau.

LEGEND.BOAT.FIX

Legend Boats Partners With Boat Fix

The Canadian builder will offer the telematics system, which provides tracking, monitoring and 24-7 service, on new models starting next year.

MARINEMAX

MarineMax Establishes Technology Division

The company’s Boatyard and Boatzon units will operate under the new entity, New Wave Innovations.