Conservation group teams with America’s Cup

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The International Union for Conservation of Nature is teaming up with the America's Cup World Series to encourage people to make greater efforts to protect the ocean.

Through their partnership in the America’s Cup Healthy Ocean Project, the IUCN and Healthy Ocean Project partners aim to raise public awareness of sea-related issues through exhibitions, lectures and conservation activities with teams, volunteers and staff at America’s Cup World Series events.

“The world’s greatest race against time is taking place above and below the surface. Many people have heard how challenging it is under the surface, but they don't recognize how grave it is,” Carl Gustaf Lundin, director of IUCN’s Global Marine and Polar Program, said in a statement.

During the recent America’s Cup World Series event in Naples, Italy, an estimated 4,000 visitors flocked to an exhibition that featured images of biodiversity from local marine areas.

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