Sunglasses maker Costa del Mar said it named Backbone Media as its communications agency of record.
The Colorado-based agency will partner with Costa for public relations for its core fishing initiatives and media planning and buying for angling and optical trade in North America.
“Backbone Media’s experience with top-tier brands in the fishing category, coupled with its passion for the outdoors, will provide us with a fresh approach to connect with today’s anglers and even broaden our appeal with new ones,” Costa del Mar fishing communities group leader Bud Hanson said in a statement.
“Costa is a natural fit for Backbone, and we appreciate the brand’s genuine and authentic connection to fishing, the outdoors and conservation efforts,” said Greg Williams, media director and partner at Backbone Media. “We look forward to helping Costa expand geographically, building awareness beyond their fishing markets, and spending some time on the water together.”