Skip to main content

Costa del Mar hires PR firm

Sunglasses maker Costa del Mar said it named Backbone Media as its communications agency of record.

Sunglasses maker Costa del Mar said it named Backbone Media as its communications agency of record.

The Colorado-based agency will partner with Costa for public relations for its core fishing initiatives and media planning and buying for angling and optical trade in North America.

“Backbone Media’s experience with top-tier brands in the fishing category, coupled with its passion for the outdoors, will provide us with a fresh approach to connect with today’s anglers and even broaden our appeal with new ones,” Costa del Mar fishing communities group leader Bud Hanson said in a statement.

“Costa is a natural fit for Backbone, and we appreciate the brand’s genuine and authentic connection to fishing, the outdoors and conservation efforts,” said Greg Williams, media director and partner at Backbone Media. “We look forward to helping Costa expand geographically, building awareness beyond their fishing markets, and spending some time on the water together.”



BRP Launches Multiple New Products

The company debuted Rotax outboards, new Manitou and Alumacraft models and an electric hydrofoil board.


Everglades Hires Director

Caroline Cozier will lead the company’s sales initiatives in the Northeast, Mid-Atlantic, Great Lakes and Canada.


Three Great Ways To Tick-Off Your Customers

As boat sales normalize, it’s essential to keep the customers you have. Here’s what not to do.


Buck Pegg Turns 80

Flags were flown at the Georgia State and U.S capitols in honor of the Chapparal Boats founder’s birthday.


Contender Boats Announces New Factory

The fishboat builder said the 100,000-square-foot facility in Fort Pierce, Fla., will concentrate on its smaller models.


Soundings Trade Only Announces IBEX Presessions

The Sept. 26 events in Tampa, Fla., include a Women in the Industry Summit, a leadership panel and the Most Innovative Marine Company Awards.


U.S. Adds 528,000 Jobs in July

The Department of Labor said the manufacturing and leisure-and-hospitality segments contributed to the gains.