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Costa Names Marketing VP

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Costa Sunglasses named John Acosta vice president of marketing, the company announced in a statement.

Acosta has two decades of experience in the fishing and outdoor segments. He spent 12 years at Bass Pro Shops as director of marketing and served as vice president of marketing and business development at Major League Fishing. Acosta also has overseen marketing initiatives at advertising agencies as an account director.

“We’re looking forward to working with John to not only continue expanding our brand globally but to engage more directly with our core fans — the anglers, adventurers and explorers who live to be on the water,” said senior vice president Justin Cupps.

Acosta said he is excited to “jump in amongst such a talented team.”

“Costa is such an incredible brand,” he said. “Their commitment to building the best products, topped with their widespread efforts to protect waterways, fisheries and coastal communities, makes it a dream opportunity.”

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