Updated:
Original:

Cruise line pulls TV ads after controversial scene

Viking River Cruises pulled its ads from a U.K.-based drama series after an episode showed a boat fire moments after a commercial for the European cruises.

The detective show “Broadchurch,” which has attracted 7 million viewers, had a key plot development that involved a boat set on fire at night and left to drift in a harbor, according to The Independent.

The burning boat scene was shown minutes after a Viking River Cruise promotion, “Expanding the world in comfort,” had depicted a vessel in its fleet taking passengers on a nighttime cruise.

The juxtaposition prompted Tweets from viewers, including one saying, “That boat on fire at the end of tonight’s ‘Broadchurch’ is how I imagine all Viking River Cruises end.” The company, which operates the world’s largest fleet of deluxe vessels on the waterways of Europe, the Ukraine and China, believed that it couldn’t be associated with the plot development and suspended its sponsorship, the newspaper reported.

The cruise clips were reportedly due to return to “Broadchurch” after Viking was satisfied that there would be no further boat-related conflagrations, but the company later said it would be pulling its sponsorship clips from the entire series.

Click here for the full report.

Related

‘A Phenomenal Success’

The Southampton International Boat Show had more than 88,000 visitors during its 10-day run, after last year’s cancellation.

TopSide Marinas Makes First Two Acquisitions

Founded in January 2020, the firm has thus far acquired Beavers Bend Marina in Oklahoma and Galveston Yacht Basin in Texas.

Two Boosts for Boating and Fishing

MBIA’s Metro Boat show show draws a crowd, and the U.S. Fish and Wildlife Service expands boating and fishing opportunities.

Norwalk Boat Show Held This Weekend

The NMMA show runs through Sunday at Norwalk Cove Marina in Norwalk, Conn.

Raritan Expands Team

Patrick McNeel joins the New Jersey-based manufacturer as a marine equipment product developer.

Industry Mourns Walter “Bing” Burns O’Meara

The longtime publisher of Lakeland Boating magazine has died at 81.

NMMA Announces Hall of Fame Inductees

Regulator Marine’s Joan Maxwell and Bill Watters of Syntec Industries will be honored at IBEX.

Brunswick Acquires SemahTronix

The supplier of wiring harnesses and other electrical assemblies will be part of Brunswick’s growing Advanced Systems Group.