Skip to main content

Cruise line pulls TV ads after controversial scene

Viking River Cruises pulled its ads from a U.K.-based drama series after an episode showed a boat fire moments after a commercial for the European cruises.

The detective show “Broadchurch,” which has attracted 7 million viewers, had a key plot development that involved a boat set on fire at night and left to drift in a harbor, according to The Independent.

The burning boat scene was shown minutes after a Viking River Cruise promotion, “Expanding the world in comfort,” had depicted a vessel in its fleet taking passengers on a nighttime cruise.

The juxtaposition prompted Tweets from viewers, including one saying, “That boat on fire at the end of tonight’s ‘Broadchurch’ is how I imagine all Viking River Cruises end.” The company, which operates the world’s largest fleet of deluxe vessels on the waterways of Europe, the Ukraine and China, believed that it couldn’t be associated with the plot development and suspended its sponsorship, the newspaper reported.

The cruise clips were reportedly due to return to “Broadchurch” after Viking was satisfied that there would be no further boat-related conflagrations, but the company later said it would be pulling its sponsorship clips from the entire series.

Click here for the full report.

Related

1_SUNTEX

Suntex Expands Into California

The marina owner-operator purchased Seaside Boatyard & Marina in Oxnard, Calif., its first California acquisition.

1_MIA

MIA Announces Sponsorship

The Marina Industries Association has named The Jetty Specialist as a bronze sponsor of group.

1_ABYC

ABYC Opens Standards Week Registration

The organization will hold its annual safety standard conference Jan. 9-13, 2023, in New Orleans, La.

1_DEALER.OUTLOOK

Alleged Tournament Cheats Face Possible Legal Action

Approximately 8 pounds of lead was found stuffed inside fish entered into the contest by two men from Pennsylvania and an Ohio.

1_BOATHOUSE

The Boat House Group Announces Merger

The transaction will add two Wisconsin dealerships and several sales, storage and service locations to the group’s portfolio of properties.

1_GLBBS

GLBBS Breaks Ground on Tech Center

The Michigan-based marine trades school will commence construction of a 10,000-square-foot training facility in the second quarter of 2023.