Cruisers and Rampage using Boats.com lead system

Author:
Updated:
Original:

Boats.com announced that Cruisers Yachts and Rampage Sport Fishing Yachts are using the company’s new BoatWizard Lead Manager program.

The Web-based application, a customer relationship management system designed for the marine industry, allows users to track leads, monitor lead response time, create a customer database, and stay in contact with existing customers through personalized mass e-mails. Other features include lead aggregation, lead alerts and lead reports.

Cruisers Yachts and Rampage Sport Fishing Yachts made the decision to adopt BoatWizard Lead Manager for two reasons,” said Michael Dahl, director of sales for Boats.com and YachtWorld.com, in a statement. “First, to provide their dealers with a powerful Web-based application to better manage their leads, and second, to gain visibility over the leads that Cruisers and Rampage generate for their dealers.”

Boats.com is a division of Norfolk, Va.-based Dominion Enterprises, the parent company of Soundings Trade Only.

Related

Iris Innovations Launches Garmin OneHelm Compatible Camera and Alarm Management System

The UK-based company’s new products allow users to manage all onboard cameras and alarms via Garmin MFDs.

Sea Tow International Presents Annual Awards

The company honored superlative members in its on-water network of franchises throughout the U.S. and Caribbean during its virtual annual meeting.

Quick Hits: November 21, 2020

The United Marine Manufacturers Association adds a director of operations, and Parker Boats continues its expansion plans with new equipment.

Chris-Craft Bolsters Sales Team

The 146-year-old builder adds a regional sales director and sales associate.

Suzuki Restructures U.S. Operations

The Japanese marine and motorcycle/ATV divisions will be reorganized as two separate businesses.

Quick Hits: November 20, 2020

NMEA posts 2021 training schedule; ICOMIA issues recreational boating industry book; and GOST grows its tech team.