KCS International Inc., owner of Cruisers Yachts, has signed American Marine of La Crosse, Wis., to a long-term sales and service agreement. American Marine is headquartered in La Crosse and has two other locations in Tremealeau, Wis., and Dubuque, Iowa.
American Marine was set to begin carrying 2019 model year Cruisers Yachts and Cruisers Sport Series in early June.
“Our return to the Mississippi River market sets us up for continued growth,” said Dan Zenz, vice president of sales at KCS International, in a statement. “We also appreciate our shared values—with a 58-year history of providing exceptional sales and service to their customers, American Marine will service our clients well.”
Added Justin Pretasky, president of American Marine, “These are very attractive, expertly engineered watercraft to add to our lineup. Our customers will benefit by having the quality, style and luxury of Cruisers Yachts as an option.”