Marketing efforts appear to be paying off for the Dallas International Boat Show, which enjoyed a 7 percent increase in attendance during the show’s opening weekend of Jan. 30-Feb. 1.
“Rather than accept the status quo, we implemented marketing to reach new, younger families, including a cooperative effort with the NMMA Discover Boating campaign,” said Franklin Pillsbury IV, show marketing director, in a statement.
He said dealers are reporting strong sales to young families, many of whom are new to the industry, as well as a high number of quality leads. Sales ranged from canoes and entry level boats to powerboats and a 48-foot yacht. Pillsbury said personal watercraft, wakeboards and accessories also sold well.
Bron Beal, the show’s executive director, said there were more exhibitors and traffic than in previous years, with all available space filled.
“Our dealers are very pleased with the results of our marketing efforts and we expect the attendance and strong sales and leads to continue through the close of the show Feb. 8,” he said.
The show’s producer, Dallas Boat Show Inc., does not release actual attendance figures.