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Darrell J. Lowrance dies

Darrell Lowrance

Darrell Lowrance

Darrell J. Lowrance, founder of Lowrance Electronics, died Saturday morning after suffering a stroke, according to He was 80 years old.

Lowrance served as president and CEO of Lowrance Electronics from 1964 to 2006. In addition to the first recreational sonar product for anglers, the Fish-Lo-K-Tor, he developed the first graph recorder, the first integrated sonar/GPS and other products.

Lowrance was president of the American Fishing Tackle Manufacturer’s Association from 1983 to 1984. He also served as a member of the AFTMA board of directors from 1978 to 1986 and again in 1988. He was inducted into the Bass Fishing Hall of Fame in 2013.

“With his passing, the world has lost a great man and true visionary,” Leif Ottosson, CEO of Lowrance parent company Navico, said in a statement. “Darrell’s passion for fishing, innovative design and dedication to driving the marine electronics industry forward led to innovative ideas and products that have shaped the fishing experiences for millions of anglers globally during the past 60 years. The fishing world and our Navico family mourn this loss, and we offer our sincere condolences to Darrell’s wife, Kathleen, and to his family.”

According to Tulsaworld, news of Lowrance’s passing spread through the crowds at this weekend’s Bassmaster Classic tournament in Knoxville. Organizers held a moment of silence in his honor on Sunday.

“It’s fitting here to be remembering Darrell Lowrance during the Bassmaster Classic with Lowrance being the first sponsor of B.A.S.S.,” Gordon Sprouse, marketing director for Navico, said in the Tulsaworld article.



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