Darrell J. Lowrance dies

Author:
Publish date:
Darrell Lowrance

Darrell Lowrance

Darrell J. Lowrance, founder of Lowrance Electronics, died Saturday morning after suffering a stroke, according to tulsaworld.com. He was 80 years old.

Lowrance served as president and CEO of Lowrance Electronics from 1964 to 2006. In addition to the first recreational sonar product for anglers, the Fish-Lo-K-Tor, he developed the first graph recorder, the first integrated sonar/GPS and other products.

Lowrance was president of the American Fishing Tackle Manufacturer’s Association from 1983 to 1984. He also served as a member of the AFTMA board of directors from 1978 to 1986 and again in 1988. He was inducted into the Bass Fishing Hall of Fame in 2013.

“With his passing, the world has lost a great man and true visionary,” Leif Ottosson, CEO of Lowrance parent company Navico, said in a statement. “Darrell’s passion for fishing, innovative design and dedication to driving the marine electronics industry forward led to innovative ideas and products that have shaped the fishing experiences for millions of anglers globally during the past 60 years. The fishing world and our Navico family mourn this loss, and we offer our sincere condolences to Darrell’s wife, Kathleen, and to his family.”

According to Tulsaworld, news of Lowrance’s passing spread through the crowds at this weekend’s Bassmaster Classic tournament in Knoxville. Organizers held a moment of silence in his honor on Sunday.

“It’s fitting here to be remembering Darrell Lowrance during the Bassmaster Classic with Lowrance being the first sponsor of B.A.S.S.,” Gordon Sprouse, marketing director for Navico, said in the Tulsaworld article.

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.