DataTracker: Views of used listings by boat brands


The headline could read “Sea Ray topped the charts for the second month in a row,” but this month we’re publishing a different ranking.

Instead of ranking the top boat brands by the number of used-boat listings on Boat Trader during the 12-month period that ended April 30, in this issue we based the ranking on the number of views those listings drew from boat shoppers. Nonetheless, Sea Ray was the top brand again, with 23.1 million views, three times the 7.1 million views of Bayliner boats — about the same multiple as Sea Ray’s 10,000 listings last month, compared with Bayliner’s 3,000. Chaparral ranked third with nearly 5 million views. The rest of the top 20 showed significant variation between the number of listings and the number of views, with larger, more cruisable brands such as Carver, Regal and Silverton generating a significant share of interest, as well as strongly branded lines such as Formula and Chris-Craft. Other cruiser brands that cracked the top 20 included Cruisers Yachts, Hatteras and Tiara.

This article originally appeared in the August 2017 issue.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.