Skip to main content

Davis Instruments acquires outdoor recreation lines

Davis Instruments acquired the Simply Brilliant product lines.

Founded in 2003 in Hood River, Ore., Simply Brilliant is composed of two distinct lines for outdoor recreation called Shockles and SolLight. Both are suited for marine, camping, RV and outdoor markets.

"We're excited to provide these products to our distributors and customers. Both lines fit in seamlessly with our other offerings," Bob Selig of Davis Instruments said in a statement.

Shockles is a patented range of shock-absorbing products for outdoor and industrial uses. Most feature sun and abrasion-resistant webbing sewn over progressive-tension design shock cord with a patented internal stretch limiter.

SolLight is an eco-friendly line of LED lighting that includes rail lights, Lightships and SoliChargers.

Based in Hayward, Calif., Davis Instruments offers boating, fishing and weather accessories. In addition to producing navigation aids and weather stations for marine and other industries, the company sells marine cleaners, hardware and accessories.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.