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Dealer and yacht broker certification programs join forces

The Marine Retailers Association of the Americas’ Marine Industry Certified Dealership Program and the Yacht Brokers Association of America’s Certified Professional Yacht Broker Program said they will collaborate to further the development of their members.

With the introduction of the MICD program’s Continuous Certification curriculum, the CPYB said it will award continuing education credits to any certified yacht broker who completes a quarterly MICD Continuous Certification course.

Additionally, the CPYB program will award credits to MRAA members that are CPYBs just for participating in association membership. Lastly, yacht brokers who have achieved dealer certification are eligible for member pricing on the CPYB exam, offering savings of $550 on the testing itself.

“Dealer certification and the CPYB program share the goal of raising the professionalism and sophistication of our industry’s front lines,” Matt Gruhn, president of the MRAA, said in a statement. “We see this collaboration as a great way to strengthen the marine industry’s sales and customer-service efforts in delivering the boating lifestyle to today’s boaters.”

CPYB certification is the boating industry’s brand of excellence for yacht sales professionals throughout North America. Similarly, dealership certification is the highest level of business accreditation that marine dealers can achieve.

“The CPYB program raises the level of professionalism throughout our industry,” CPYB program manager Colleen McDonough said. “The program gives yacht sales professionals a benchmark against which to measure their skills, abilities and overall performance while at the same time enhancing their value in the market.”



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