Dealer Digest

Author:
Updated:
Original:

MyBoatShares, a fractional boat-ownership program, has added five Jacksonville, Fla., retailers to its dealer network.

In Jacksonville, Haskell’s Marine, Jacksonville Yacht Sales and Atlantic Coast Marine will sell MyBoatShares partnerships in 23- to 40-foot center consoles, sportfishers, cruisers, pontoons, and performance and ski boats. In addition, MyBoatShares will offer clients fractional ownership of boats at Riverbend Marine in St. Augustine and Ocean Outboard Marine in Amelia Island.

“With new-boat sales declining over the past three years due in part to a weak economy, boat dealers are looking for new ways to move inventory and improve margins,” said Glenn Enriquez, CEO of MyBoatShares, in a statement. “Our unique program provides an opportunity for them to network with other dealers, cross-sell a wider assortment of boat brands and models, and offer flexible ownership options to a larger pool of potential boat buyers.”

Based in Stuart, Fla., MyBoatShares is a fractional ownership program that provides the benefits of boat ownership, but at a fraction of the cost and without the typical responsibilities.

*    *    *

Integrated Dealer Systems has initiated new online training classes for its dealerships.

The online classes are geared toward improving practices in such areas as payroll setup, accounts payable, custom reports, service efficiency and daily documents.

“We want to help dealerships improve profitability and productivity without having to spend valuable time away from the dealership,” said Sean Raynor, vice president of sales and marketing for IDS. “And this unprecedented collection of live, online classes does that by allowing our customers to access the latest knowledge and gain valuable training on an array of topics, no matter where they are located.“

Integrated Dealer Systems, a subsidiary of Brunswick Corp., is a leading provider of management systems for the marine and recreational vehicle industries.

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.