Dealer digest


Parker Boats, an 81-year-old, family-run dealership with locations in Orlando and Daytona Beach, Fla., achieved the status of Sea Ray Ambassador Dealer for the 2009 model year, a leading ranking it has maintained since 2005.

“All of us here at Parker Boats are dedicated to providing exceptional customer service along with a superior product,” said Roy Parker Jr., president and owner, in a statement. “Reaching this status each year is challenging, time-consuming and requires considerable investment, yet it pays off in our excellent relationship with our loyal customers.”

Introduced in 1996, the Sea Ray master dealer program was the first standards-based certification program in the boating industry. Dealers that have achieved Ambassador status have reached the highest level possible within the master dealer program.

To qualify, dealers agree to meet a set of customer-care and operational standards and submit to yearly on-site evaluations by an independent consultant. To maintain Ambassador Dealer status, dealerships must be recertified each year. The dealership’s retail and service teams must undergo continuous factory-sponsored training to handle every aspect of their customers’ boating needs.


Century Boat Co. of Panama City, Fla., recognized 10 of its dealers as members of the company’s exclusive Million Dollar Club. The dealers were honored during Century’s recent 2009 dealer meeting in Sarasota, Fla.

“During these challenging times in the marine industry, Century continues to take a proactive approach to our business, and much of our success is attributed to our dealers,” says Dean Burnett, vice president/general manager of Century Boat, in a statement.

The Million Dollar Club dealers include American Offshore Marina of Dania Beach, Fla., with sales of more than $4 million; Legendary Marine, with locations in Destin, Fort Walton Beach and Panama City, Fla., and Orange Beach, Ala., with sales of more than $4 million; and Indian Springs Marina of Largo, Fla., with sales of more than $3 million.

The remaining Century dealers, with sales of more than $1 million, include, Wolcott Marine of Bonita Springs, Fla.; Ingman Marine, with locations in Placida, Bradenton and Port Charlotte, Fla.; BoatStuf, with locations in Harvey and Slidell, La.; Rudy Marine of Wilmington, N.C.; Matthews Marine of Bluffton, S.C.; Snowshed Ski & Marine of Mt. Sinai, N.Y., and Riverbend Marine of St. Augustine, Fla.


Boat Bunkers International of Bradenton, Fla., added dealerships in California and Arizona for the company’s in-water mooring stations that are designed to keep boat hulls clean and eliminate the need for anti-fouling paints.

Available for boats 12 to 50 feet, the In-Water Mooring Stations create an isolation chamber that the boat floats in. The isolation prevents oxygen flow and food sources, which prevents growth of barnacles and other marine life. The patented, inflatable design allows the mooring stations to be mass-produced, transported and installed in virtually any location.

The new Boat Bunkers dealers are Farallone Yacht Sales with locations in San Francisco, San Diego and Newport Beach, Calif.; Hipp Marine and That Canvas Guy, both in San Diego; Bartlett Lake Marina in Carefree, Ariz.; and Pleasant Harbor Marina in Lake Pleasant, Ariz.

The Arizona dealerships have been established to help area freshwater boaters contend with the continuing presence of zebra mussels.

“Boat Bunkers offers a simple, but highly effective solution to control zebra mussels without the use of any toxic components,” said Mark Kempster of Boat Bunkers International, in a statement.


ElectraCraft LLC of Westlake Village, Calif., is expanding its dealer network for the company’s line of electric boats. Ray Lombardi, who recently joined the company as sales manager, will be leading the dealer expansion effort.

ElectraCraft manufactures electric party boats in the United States, with models ranging from 16 to 22 feet in length and priced from $19,999 to $47,500.

Contact Ray Lombardi at (818) 735-3882 or visit


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