Electrical power products and systems solutions manufacturer Mastervolt announced that Ward's Marine Electric of Florida will distribute its product line.
"Wards, like Mastervolt has a systems approach to the marine electrical market. Thus, they are an ideal partner to distribute Mastervolt and will offer customers much greater access and availability to the products," said Menno Ligterink, general manager of Mastervolt. "The addition of Ward's Marine Electrical signals Mastervolt's continued commitment to an expanding, strategic direction in North America with consistent, knowledgeable distribution and product support."
Ward's Marine Electric will be offering the full line of Mastervolt products and will be stocking the items, including the full range of batteries, at its Fort Lauderdale and Riviera Beach, Fla., facilities.
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Marketing agency ThreeClix announced it brought aboard two clients, Hagadone Marine Group of Coeur d'Alene, Idaho; and Custom Marine of Statesboro, Ga.
Both dealers will use the ThreeClix lead management system to identify, deliver and track sales leads from various sources, including each company's Web site. These leads are received by the companies in real time, enabling faster sales closings.
"With this ThreeClix system, all leads, regardless of where they come from, are pushed to one system," said Will Massey, Custom Marine sales manager, in a statement.
Custom Marine offers new, used and rebuilt boats, outboard motors and accessories. Hagadone Marine Group provides regional boaters with factory-trained and fully certified technicians and the largest service department in the area.