Skip to main content

Defender rewards employees for 2013 sales achievements

Defender Industries, a family-owned marine outfitter and gear and accessories retailer, was the scene of a celebration Thursday.

Executives at the Waterford, Conn.-based company announced a sizable jump in salesand then handed out a piece of the company’s success to each employee.

“Defender’s Share the Success program rewards all our employees proportionately for their individual and collective contributions to our success,” president and co-owner Stephan Lance said in a statement. “Defender’s 2013 sales were up 11.8 percent, the best in our 75-year history, marking the 12th consecutive year of significant growth and a new record for the 10th straight year. Our people make this happen — they deserve to be rewarded and have their accomplishments recognized.”

On Thursday, one by one, employees received their individual share of profits as an extra reward for the record-breaking results the company achieved last year.

“Each employee also gets to choose how they receive their individual share. In addition to the cash, options include any combination of extra paid time off, pretax contributions to either their 401(k) retirement account or health savings account, or as bonus pay,” executive director Al Knupp said. “As a direct result of their efforts, Defender’s sales have more than tripled in the last 11 years.”

During the presentation to staff, Defender also formally announced plans to add two new buildings to its facility.

“This expansion will add 15 percent of much needed warehouse space, almost double our office space and increase parking by 20 percent,” Lance said.

Construction is scheduled to begin in mid-April and be completed in October.



Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.


NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.


Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.

1_WINTRON copy

Wintron Announces Virtual Show

The electronics distributor will hold its distributor show Nov. 2-9, allowing dealers to interact with sales representatives via phone, email or online chat.


Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.


Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.