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Denison reports boost in fall sales

The team at the Fort Lauderdale-based brokerage Denison Yacht Sales reports a strong uptick in sales this fall.

Recent sales include a 45-foot Apreamare, 52-foot Sea Ray, 57-foot Carver, 62-foot Sunseeker, 72-foot Ferretti, 80-foot Feretti and 80-foot Azimut.

"I feel incredibly happy that the recovery is really showing signs of recovery now instead of next spring," said company president Bob Denison. "For us, it bottomed out in the late spring or early summer because in the late summer and early fall things started happening."

Denison attributes the good news to a number of factors, starting with the economy and consumer confidence.

"It seems like there was a lot of money parked on the sideline," he added, "but there's been a change in tone and it's hard to say what changed it - the surge in the Dow, banks loosening up restrictions on lending or overall consumer confidence."

Denison credits his sales team for their diligence in staying in touch with potential customers and following up on all leads.

The decision to act aggressively - exhibiting at shows in Moscow and Dubai for the first time, expanding by opening an office in California and hiring 11 new brokers - has also clearly paid dividends, Denison says.

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