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Digital Dealership Dashboard for Marine Dealers

Parker Business Planning New DDD  Logo

Attendees at the Marine Retailers Association of the America Dealer Week beginning Dec. 6, in Austin, Texas, will learn about the Digital Dealership Dashboard developed and beta-tested under the direction of Parker Business Planning.

According to the company, the custom digital application offers improvements in retail marine financial reporting.

“For years, dealers have sought ways to better understand their own financials and to be able to effectively compare their performance against others in the marine space,” David Parker of Parker Business Planning said in a statement. “Our dynamic new service . . . leverages the latest in technology to deliver a whole new level and spectrum of financial reporting and analysis.”

The Digital Dealership Dashboard features simple navigation and reporting tools that allow dealers to review clearly defined variance indicators for performance insights, along with customized industry performance comparisons. Dealers can access dashboard data through a mobile device.

For more information, visit Booth #2110 next week in the MRAA Dealer Week exhibit hall or email to



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