Digital Yacht announced that Chris Harley, founder of C Harley Marketing and secretary on the board of the National Marine Electronics Association, will represent the British company in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut and New York.
“Chris brings with him kudos, knowledge and trust. It made complete sense to have such a well-respected and connected expert represent us in this area. I am very happy with the team I have established along the East Coast now,” Digital Yacht CEO Nick Heyes said in a statement.
“I’m very excited to be adding this award-winning company to my product lines,” Harley said in a statement. “Together we look forward to increasing Digital Yacht's market share in the Northeast over the coming years.”
Digital Yacht’s attention is now focused on establishing a sales representative in the West Coast and Great Lakes areas.