Direct mail service targets boaters and skiers

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Treasure Chest, a direct mail advertising service, is delivering a combination crossover package including a mix of 700,000 top boaters, avid travelers and snow skiers to the company's exclusive 2009 fall direct-response mailing.

"Several boatbuilders repeatedly participate in our Treasure Chest ski and vacation travel mailings," company president Richard Shane said in a statement. "Syndicated research — and the results these companies receive — support the fact that there is, in fact, tremendous crossover between skiing, upscale vacation travel and boating."

"After discussing how Treasure Chest could best support the industry during this downturn with marine marketers, we concluded that a program that would allow the industry to effectively reach the greatest number of targeted prospects would best position our clients for sales success," he added.

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