Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
The campaign partnered with Us the Duo, an L.A.-based husband-and-wife duo.
The campaign will use Connected TV and YouTube influencers for the first time.
The New England Patriots coach has renamed his Grady-White following each Super Bowl victory to reflect the number of rings he has won.
A seminar at IBEX focuses on leveraging digital marketing channels while Discover Boating provides free content to businesses engaged in social media.
Discover Boating is focusing its 2017 campaign on introducing people to boating.
Discover Boating vice president Ellen Hopkins talked about ways to get started in boating on the May 31 show.
Carl Blackwell, senior vice president and chief marketing officer of the National Marine Manufacturers Association and president of the national Grow Boating campaign, grew up boating but didn’t take a direct path to the industry.
The decline is largely the reason that the age of the average boat owner continues to increase.
Grow Boating said today that the Marine Leadership Alliance donated $10,000 to the national Discover Boating campaign.
Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
“I just think the partnership is really great for both of us,” Owen told Trade Only Today during a break in filming Tuesday aboard his 2015 Malibu Wakesetter 23 LSV.