Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. Its programs focus on increasing participation and creating interest in recreational boating.
Discover Boating Drives 1 Million Views in One Week
The campaign partnered with Us the Duo, an L.A.-based husband-and-wife duo.
Targeting the first-time boat buyer: Discover Boating uses new tactics
The campaign will use Connected TV and YouTube influencers for the first time.
Discover Boating offers to paint Bill Belichick’s boat
The New England Patriots coach has renamed his Grady-White following each Super Bowl victory to reflect the number of rings he has won.
Grow Boating marketing initiatives target different sectors
A seminar at IBEX focuses on leveraging digital marketing channels while Discover Boating provides free content to businesses engaged in social media.
VIDEO: Discover Boating unveils ‘Vacation on Demand’
Discover Boating is focusing its 2017 campaign on introducing people to boating.
VIDEO: Discover Boating featured on ‘Fox & Friends’
Discover Boating vice president Ellen Hopkins talked about ways to get started in boating on the May 31 show.
Q&A with NMMA senior VP and chief marketing officer and Grow Boating president Carl Blackwell
Carl Blackwell, senior vice president and chief marketing officer of the National Marine Manufacturers Association and president of the national Grow Boating campaign, grew up boating but didn’t take a direct path to the industry.
Grow Boating study finds drop in first-time buyers
The decline is largely the reason that the age of the average boat owner continues to increase.
Discover Boating receives $10,000 memorial donation
Grow Boating said today that the Marine Leadership Alliance donated $10,000 to the national Discover Boating campaign.
Discover Boating plans IBEX session on first-time buyers
Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.