North American marine accessory manufacturers will soon join boat and engine manufacturers in funding the Discover Boating marketing campaign.
A voluntary funding model for Discover Boating contributions for accessory manufacturers was unanimously approved by the National Marine Manufacturers Association’s Accessory Manufacturers Division Board of Directors at the International Boatbuilders' Exhibition & Conference.
The volunteer-based model, which goes into effect in March, is a suggested fee of one-tenth of 1 percent of North American marine sales or a fee that is equal to the current year NMMA membership commitment.
“Every business with a stake in recreational boating benefits from Discover Boating — and accessory manufacturers stand to gain the most immediate benefit from increased boating participation,” Greg Lentine, chairman of the NMMA’s Accessory Manufacturers Division and president of NorCross Marine Products, said in a statement. “Aftermarket accessory sales correlate directly with boat ownership. Now, with a funding model in place, we’re solidifying our commitment to the industry’s effort to increase participation.”
Accessory manufacturers that contribute the full, outlined accessory funding model fee will have a premium posting on a new accessory search section on DiscoverBoating.com, launching this spring.
Accessory manufacturers that are NMMA members will receive an invoice during the first week of March. To receive a posting on the new DiscoverBoating.com section, contributions must be received by July 31.