Skip to main content

Discover Boating adds iTunes, iPhone features to website

Discover Boating today announced the launch of several new features on its website to enhance its entertainment and information offerings while helping to drive more traffic to the site.

The new features include a series of iTunes playlists and special boating and marine iPhone applications, in addition to a relaunched Boating News Room that combines the site's social media elements into one simple, user-friendly page.

"There's a powerful connection between music and boating that you can't ignore - turning the music on is one of the first things you do when you board your boat," Carl Blackwell, vice president of NMMA and Grow Boating, said in a statement. "Our Discover Boating iTunes playlists are a unique way for us to capture the music and boating connection and continue to lead the way in offering new media solutions that create a feeling of fun on the water, whether you're on your boat or on land."

Site visitors can sample songs and purchase mp3 files for their own on-the-water mixes through the iTunes playlists. Discover Boating fans also will have the opportunity to suggest songs for future Discover Boating playlists via the Discover Boating Facebook page and Twitter.

In addition to music, the site now allows visitors to download helpful boating applications for the iPhone that simplify everything from finding boat ramps to getting the latest marine fuel prices. Twelve applications are available for download.

Discover Boating also has relaunched the Boating News Room to incorporate various Discover Boating social media elements. This allows visitors to access information in one location and stay current with what's happening across the Discover Boating brand.

The Boating News Room includes live Facebook and Twitter feeds, as well as posts from the Discover Boating blog and the latest news from the industry and the Discover Boating team.

Related

1_MIASF

MIASF Holds Annual Meeting

The South Florida trade organization announced new and reelected members, handed out awards, and arranged presentations by business leaders.

1_GASPRICE

Gas Reaches Record $4.59 Per Gallon Average

With Memorial Day weekend approaching, the summer driving and boating seasons will contribute to continued demand for gasoline.

1_MILLERMARINE

Power Lodge Acquires Miller Marine

The deal gives marine and powersports dealer Power Lodge four locations in Minnesota and one in Florida.

1_DOWDIVE

Boating Shares Suffer in Market Selloff

Major U.S. stock indices weakened yesterday, and recreational marine shares fared even worse on a percentage basis.

1_SCANIAFRANZKE

Scania Appoints President of U.S. Operations

Company veteran Jorg Franzke replaces Håkan Sterner, who is returning to Sweden.

norm

Promote Safe Boating Week; a Fishing Icon Passes

The May 21-27 observance takes on heightened importance with the thousands of newcomers to boating. Meanwhile, bass fishing lost a legend with the death of Ray Scott.

1_AZIMUTIBACKLOG

Azimut-Benetti Booked $2.1B in 2021 Backlog

The builder said new models and a “diversified product portfolio” drove sales growth to record levels.