Discover Boating today announced the launch of several new features on its website to enhance its entertainment and information offerings while helping to drive more traffic to the site.
The new features include a series of iTunes playlists and special boating and marine iPhone applications, in addition to a relaunched Boating News Room that combines the site's social media elements into one simple, user-friendly page.
"There's a powerful connection between music and boating that you can't ignore - turning the music on is one of the first things you do when you board your boat," Carl Blackwell, vice president of NMMA and Grow Boating, said in a statement. "Our Discover Boating iTunes playlists are a unique way for us to capture the music and boating connection and continue to lead the way in offering new media solutions that create a feeling of fun on the water, whether you're on your boat or on land."
Site visitors can sample songs and purchase mp3 files for their own on-the-water mixes through the iTunes playlists. Discover Boating fans also will have the opportunity to suggest songs for future Discover Boating playlists via the Discover Boating Facebook page and Twitter.
In addition to music, the site now allows visitors to download helpful boating applications for the iPhone that simplify everything from finding boat ramps to getting the latest marine fuel prices. Twelve applications are available for download.
Discover Boating also has relaunched the Boating News Room to incorporate various Discover Boating social media elements. This allows visitors to access information in one location and stay current with what's happening across the Discover Boating brand.
The Boating News Room includes live Facebook and Twitter feeds, as well as posts from the Discover Boating blog and the latest news from the industry and the Discover Boating team.