Discover Boating campaign reports improved results

Author:
Updated:
Original:

This year’s national media buy for Discover Boating has exceeded expectations, driving 60 percent more traffic to manufacturer websites than last year, according to the campaign.

The media buy is still underway and will run through September, according to the National Marine Manufacturers Association.

A complete overview with 2015 Discover Boating results will be available at the end of September.

Below is a quick recap of the Discover Boating campaign to date:

▪ The Stories of Discovery short films, featuring real boaters talking about moments while on the water, have been featured across 10,000 websites, with nearly a 90 percent increase in views from last year’s results.

▪ DiscoverBoating.com/ca sites have also seen an increase of 17 percent in comparison to last year’s results.

▪ Website traffic from Discover Boating to manufacturer websites is up nearly 60 percent from this time last year.

Related

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.

Uflex Adds to Sales and Marketing Team

The company said significant growth during the last few years created the need to add three employees.

NMTA Beats Proposal To Double Excise Tax

It’s just one example of the value of belonging to a state or local marine trade association. Are you a member of an MTA?