Skip to main content

Discover Boating Canada adds online features

The Discover Boating Canada marketing campaign is looking to increase participation, manufacturer site referrals and positive perceptions of boating across the country this summer.

The online ad campaign now features interactive videos, search engine marketing, display ads and social media.

Videos found on popular Canadian websites give viewers the option of watching activity-based videos, depending on what their interests are. The interactive video ads are an effective new component that drives consumers to Discover Boating’s Boat Selector and Beginner's Guide to Boating.

Mobile search advertising is being tested as a complement to online advertising efforts. The mobile-friendly DiscoverBoating.ca website now features a Beginner's Guide to Boating call to action. Studies have shown that 69 percent of consumers research products on smartphones, not just computers.

Discover Boating Canada distributed 2,425 copies of the Beginner's Guide to Boating brochures as a direct result of consumers requesting a copy via DiscoverBoating.ca. In addition, the team worked with Parks Canada locations across the country to distribute more than 10,000 brochures to park visitors.

Five regional marine trade associations, dealers and marine businesses across Canada are distributing the brochures at their consumer events this summer, tying into the national brand and sharing helpful information on getting started in boating with their customers. The brochure has generated 600 leads to date in Canada.

On the social media front, a successful Facebook ad campaign includes an online contest to grow the Canadian fan base, which has reached 35,000-plus fans, a 52 percent increase from last year.

On Twitter, @DB_Canada has seen a 40 percent increase from last year with 1,314 followers and a reach of 316,350.

Related

1_RIGHWHALES

Industry Pushes Back Against Speed Restrictions

A NOAA Fisheries proposal would restrict boats 35 feet and larger to a 10-knot speed limit along the East Coast to protect right whales from vessel strikes.

4_MAGONIS

Magonis Opens Connecticut Office

The Spain-based, electric-boat builder offers an 18-footer that’s available with motors from Torqeedo and Mag Power.

01_YOUTH.FISHING

Bill Seeks to Increase Youth Fishing

The bipartisan Coastal Fishing Program Act of 2022 would ease barriers to accessing the outdoors in underserved communities.

Norm

Fall Is in Full Swing

With the autumnal equinox ushering in a new season today, the fall boat-show circuit is in high gear. Here are some recent reports and a look at what’s to come.

3_MANUFACTURER.CONFIDENCE

Manufacturer Confidence Drops

Still, U.S. builders remain largely optimistic despite ongoing constraints with the supply chain and workforce, as well as yesterday’s interest rate hike.

1_TEMO.DEFENDER

Defender Adds TEMO Electric Boat Motor

Defender Industries is the official U.S. dealer for the French company’s lightweight, portable electric motors.

2_TWIN.DISC.BELGIUM

Twin Disc Sells Belgium Facility

The transmission manufacturer is still using the facility in a leaseback transaction as it looks to reduce costs.