A Discover Boating Canada webinar will take place today from 2-2:30 p.m. EDT.
The webinar will discuss the group’s 2013 summer marketing campaign and provide a look at marketing efforts for the boating months ahead. Topics include online advertising, social media and public relations.
The presentation also will outline strategic campaign initiatives, including promotional materials and web tools that are free for members, Welcome to the Water events and marketing support for Marine Five Star Dealer Certification.
Hosted by Tracey Hart, director of marketing for Discover Boating Canada, the webinar is open to all industry stakeholders in the United States and Canada.