Discover Boating Canada webinar set for today

Author:
Updated:
Original:

Discover Boating Canada will hold a 30-minute webinar today to discuss its 2014 summer marketing campaign, as well as an overview of the marketing efforts on board for the boating months ahead.

Hosted by Discover Boating Canada director of marketing Tracey Hart, the webinar is open to all industry stakeholders in the United States and Canada.

The webinar presentation will outline strategic campaign initiatives, including:

• Advertising (digital and mobile): how content marketing will engage audiences to learn more about boating

• Social media: exploring ways to engage and grow online boating communities

• Public relations: how to put the boating lifestyle in the media spotlight this summer

• Industry involvement: campaign promotional materials and web tools available to you at no charge

• Canada's new anti-spam legislation: ensuring your marketing efforts are compliant before July 1

The webinar takes place at 2 p.m. EDT. Listeners can register here.

Related

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.

Mercury Racing Awards Scholarships

The engine manufacturer looks to grow the next generation of skilled workers with its annual scholarship program.

Vision Marine, Hellkats to Attempt E-Boat Speed Record

A Hellkats 32-foot Widebody equipped with Vision Marine’s E-Motion powertrain will try to be the fastest electric boat in its category.

Grand Banks Operations Remain Halted

The announcement follows the Malay government order extending movement restrictions to curb the spread of Covid-19.

OneWater Marine to Acquire N.J.'s Stone Harbor Marina

The acquisition further expands OneWater’s reach in the Northeast.