Discover Boating partnered with Us the Duo, a well-known husband and wife team based in Los Angeles that has more than 7.6 million followers, as part of its “Get on Board” campaign.
The duo starred in the Get On Board video launched in conjunction with Take Me Fishing, and generated more than 1 million video views in one week.
Us The Duo created long-form video content and photography shared across their social channels generating 1,079,300 total video views in just one week and nearly 800,000 engagements, which include likes, comments, and story opens, according to the National Marine Manufacturers Association.
With high click rates on Discover Boating’s social handles and nearly 900,000 impressions in the first round of posting, the date night concept with safety messaging resonated with fans.
The “Making Music on a Boat” exceeded expectations with more than 150,000 views in 24 hours. The music-driven video became one of their highest performing clips featuring a brand on Instagram in 2020.
Check out that video here.